behavioural change


We are 12 years into the twenty-first century. We’ve walked on the moon, built the World Wide Web, abolished slavery and we have an app for pretty much everything else. On the face of it, a hereditary monarchy should be anachronism, yet we are also in the year of The Queen’s Diamond Jubilee. And somehow I failed to experience any cognitive dissonance while I found myself ripping some fado CDs to iTunes for my iPad while watching a BBC documentary in which one of best-known historians commented on Her Majesty’s quiet modernisation of the constitutional monarchy.

In last year’s ASK Journal, we profiled 12 leaders who we picked as examples of qualities associated with leadership. Queen Elizabeth II was one of them, and the quality was being wise. Having never granted an interview (which it’s not impossible to argue as an example of wisdom it would have been a relief to see many others follow), quotations from The Queen are not as easy to track down as those from the ‘great men’ of politics and industry. One example shows a humility and wisdom that would also have been welcome from more of her subjects over the last 60 years:

We lost the American colonies because we lacked the statesmanship to know the right time and the manner of yielding what is impossible to keep.”

(The quote also shows an acceptance that authority as a leader is not always undermined by conceding that something must be let go of that would also be a welcome sight if it were more widespread.)

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The charisma thing has, it seems, raised its perfectly groomed head once more. The always readable Mervyn Dinnen blogged in response to a Guardian article by Jonathan Freedland, both exploring the apparent gap between the type of leaders we elect or support, and the kind of leaders we might choose if perhaps we put a bit more thought into the process. As is customary in contemporary business blogging circles, lines from a song were quoted. I think this is primarily an attribute of the demographic profile of bloggers, and can only plead guilty. And as songs go, Paul Weller’s Going Underground has retained the lyrical and emotive power it originally had around the time I heard being blasted live from the back of flat-bed trucks at various protests and marches in the early 1980s. Personally, however, I might have chosen a line a few bars further into the song that strikes me as both truer and considerably more cynical: “The public wants what the public gets”.

That’s not a suggestion of subservience, masochism or blind obedience, by the way. I think it’s rather closer to Gareth Jones’ observation, posted as a comment to Mervyn Dinnen’s blog post:

When you live in a bubble, that is all you know. If, for example you have 2 large dogs in your household then you house is likely to smell of dogs. You won’t notice the smell as you will be used to it. Even when you pop out to work or for a night out you won’t notice it when you come back. It’s only when you leave it for an extended period of time that you notice it smells of dogs.  However, when someone visits they can smell it but are mostly too polite to mention it.” 

Gareth’s point is about being in touch – having sufficient contact with ‘visitors’ that someone eventually has the audacity to mention the dreadful pong and suggest something is done about it. There’s a lot to be said for a breath of fresh air, after all. But Gareth’s point is also that the issue, nebulous as it might be, is systemic.

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Kate Tojeiro, one of ASK’s Associates (and whose blog you can read online), recently sent us an article called “Risk is the currency of progress”. It’s a great example of a strapline for our times – Chris Evans made it the title of his Breakfast Show on 11 January, so the phrase is ‘in the air’. Kate was referring to many things – the bravery and charitable efforts of Dakar Team GB, the new experiences in the broadest sense that we can enjoy when we take ‘the leap’, but also “new territories, products, people, ideas, experiences, luck… profits.”

I understand the idea of the risk/reward principle, but I tend to see it as a mindset, a particular lens for viewing life through, or something closer to the rules of a particular game. A game, moreover, often played by people who think of themselves as ‘players’ and see their lives in terms of ‘winning’. Losing is not an option, and all that. It often comes – and no offence is meant to Kate here – with a keen sense of heroics and derring-do.

Although unbuckling might feel appropriate, swashbuckling tends to figure – at the very least metaphorically, so I couldn’t help chuckle when I googled ‘swashbuckling’ and Wikipaedia’s opening line quickly equated it with “rough, noisy and boastful swordsmen”. I know we’ve moved on a bit from rescuing damsels in distress, and nowadays the maidens have an equal right to bear arms. But if my honour – or even my petticoats – were in danger, I’d be tempted to hold for being ‘rescued’ by someone a bit more … well, admirable.

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The title is a quote, fittingly from a food critic turned journalist and documentary maker: Jonathan Meades. Equally fittingly, Meades television output has a distinctly ‘marmite’ flavour: some people will lap up the breadth of source material and viewpoints, while others will blanch at some of the sourer notes or just flinch facing a monstrous feast of syllables. Mangling a culinary metaphor mercilessly, Meades is a man who serves up curate’s eggs by the dozen, some highly nutritious, some possibly addled. Approach iPlayer with caution. But, returning to earth – or, rather, Earth – he actually wasn’t talking about food. He was talking about how different cultures think about and value diversity.

Even if you are a BBC4 watcher with a thesaurus perched next to your remote control, some background might help. Apart from his print and TV work, Meades is also Honorary Associate of the National Secular Society and (in the language of its own website) a Distinguished Supporter of the British Humanist Association. His work, as blogger Aethelred the Unread describes it by comparison with the documentary-maker Adam Curtis, has a point to make:

Like Curtis, he’s not so much a polemicist for a particular viewpoint as he is a polemicist for the necessity of thinking for oneself. Like Curtis, he’s interested in unorthodox juxtapositions (especially of apparently serious and trivial things), and in approaching weighty topics from unusual angles.”

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Like so many words that start with ‘f’ (fairness or federalism, for example), faith can be a topic that leaves some of us slightly twitchy. As a word, its roots are actually secular: it derives from the Latin word for trust, and the religious sense was a 14th century acquisition. But for all the trouble humanity has wrought upon itself around faith in a theological sense, is it worth asking if we have successfully mastered the idea of faith in the broader, earthly sense?

I came across an old adage – “Fear can keep us up all night long, but faith makes one fine pillow” – that left me wondering if we don’t put too much emphasis on what we believe about the world around us, rather than on being mindful or receptive to the faith that others have in us? Most of us appreciate the merits of a fine pillow: whether we hold to a religion or live as atheists or agnostics, our lives are still touched by sorrow, frustration, setbacks or doubt, and a little pampering never goes amiss.  In terms of the comfort or sense of strength that it can bring, faith can definitely be its own reward. But I’m thinking about the idea of faith in a less … well, self-centred way: the benefits we can bring about by showing faith in others.

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There was an entertaining, provocative and feisty – in a nice way – guest post at HRFishbowl earlier this month by Chris Fields that caught my eye, and its title gives a good indication of the content: The Audacity of HR. Its main argument is summed up in one of its own highlighted sentences:

Maybe we should stop talking about ourselves as if we were a different breed.”

Before anyone puts their hand up to ask to complain (there’s a comment box below, by the way), I come not to bury HR (although the praise might not be fulsome.) In some ways, the piece strikes the same nerve endings that The Guardian’s HR: Friend or Foe? article did last year – although in this instance the comments have been much more favourable.

In this particular case, one of the issues raised was HR professionals’ reaction to being laid off: a first person lesson in “this time it’s personal”. As one commenter noted:

Having seen first hand the attitude of *some* HR pros when on the orgs side of the desk vs the being laid off side of the desk this is a great reminder to us all that what HR pros do is not *just* business. It affects the lives of fellow humans in big ways all the time. When we forget that we get it wrong.”

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The clue, as they say, is in the title. Or rather, two clues. Umair Haque’s argument in this short but fascinating and energising book is that our model of economics – and of ‘business as usual’ – has had its day, and that it now fails to serve us. Not an entirely novel argument, except that he has the bravery to move beyond mere protest and offer us at least a preliminary sketch for a more uplifting alternative. If you have the mental appetite for a challenging wake-up call, this is the textual equivalent of a pint of espresso (although you will need a Kindle to read it on).

The challenge begins with a comparison between economics and psychology. While the latter traditionally sought to address and minimise pathologies (on the basis that an absence of them meant a healthy mind), it has spawned a new paradigm of positive psychology that focuses on fulfilling human potential rather than merely on curing mental illness. The scale was extended to cover not just zero down to a negative figure, but also upwards to a positive figure. Haque contends that economics, however, still operates on the basis of a negative paradigm. What we call a healthy economy is one where ‘economic pathologies’ have been minimised or removed: if we remove barriers to commerce or trade, the economy will enjoy ‘health’. And as business is based on this economic paradigm, business-as-usual follows suit:

“Business” as we know it, live it, and do it is the expression of this economics of antipathology.”

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Anyone who relies on Wikipedia to maintain their position as most knowledgeable spark in their milieu might have struggled yesterday (particularly if they hadn’t Googled how to ‘View Source’ beforehand). If you missed it, several of the world’s largest Internet sites ‘took action’ yesterday in protest against the proposed SOPA and PIPA Acts currently being discussed in the different chambers of the US parliamentary system. This would be an awfully long blog posting if I stopped to explain them; thankfully the BBC News pages provide an overview and the (now-restored) Wikipedia can also tell you more.

Essentially, the arguments are around intellectual property rights and digital piracy: as we embrace Web 2.0 and user-content (and, by extension, social media, crowd-sourcing and many other topics you may already feel you’ve read your fill of), it’s technically far too easy for people to upload copies of films, music and so on that has someone else’s copyright legally attached to it. (Unless you’ve never watched anything on YouTube or burned a copy of a friend’s CD to iTunes, it’s a fair bet you’ve broken copyright law.) Because it’s easy, it happens; because the end result is free, other people watch, listen to or re-download it. Various high profile websites’ issue isn’t so much with the problem as with the proposed solution: if someone uploads a copy of a Hollywood movie to Wikipedia or YouTube, SOPA would – if enacted – mean that Wikipedia/YouTube has broken the law and could be taken down in total, Google could be forced to remove links to them, and so on … That’s why you either had to do your own thinking or find it in a book yesterday.

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