Every now and then, a foolish notion takes such a firm grip on the public consciousness that no amount of hard evidence to the contrary can persuade its believers to put aside their convictions and embrace what is frequently an unpalatable or less interesting truth. Some such notions emanate from the ‘supernatural’ school and demand high levels of blind faith from their adherents. The absence of anything remotely evidential in the stories that surround faith-based urban myths presents no problem to their originators who, through their powers of persuasion and the vulnerabilities of their audience, succeed in recruiting armies of supporters to their cause. The uneventful passing once more of Harold Camping’s revised deadline for the end of the world on 21st October is unlikely to persuade his followers that The End Times is a put-up job any more than readers of horoscopes will cancel their subscriptions just because none of the foretold events actually happen. Faith like bindweed once established, is tough to kill.
Some urban myths are lightweight confections whipped up by pranksters seeking nothing more than the inner satisfaction of knowing that they have duped the gullible. The recent Kidney Heist Hoax is a masterpiece of the genre. In its frequent beery re-telling the narrative gathers both mass and momentum like a snowball rolling down a ski slope. Each storyteller attaches his or her own embellishments and invigorates the story by making it their own; or at least “a friend of friend’s”. These myths derive their currency from the frequency with which they are told and the conviction of the teller, no matter how implausible the story itself may be. It would seem that for many, a myth repeated often enough will assume the authority of truth.











































