Two examples of the short and sweet approach to the blogger’s art: one pointing out how offensive euphemism can be, and one asking a question that really should be easy to answer but seemed to perplex a few people. (For more Crackers, our regular signposts to great blog posts elsewhere round the web, see the full list).
Standardising diversity: Flip Chart Fairytales is a blog that tends not to beat too delicately around the bush, often to its- and its readers’ – benefit. For a crash course in how cultural sentivity can go sadly wrong in global enterprises (and, being hugely mindful of the ambiguity, a moment of ‘black humour’), this post is hard to beat.
Would you choose social media or engaged employees? Brains on Fire – another favourite blog – is passionately committed to word of mouth marketing and, by implication, social media. One of their team, posed that simple question on Twitter: this blog post comments on the replies, and how it seems some people struggle surprisingly hard to distinguish between their means and their ends. The expression ‘with both hands and flashflight’ almost sprang to mind …
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