As employee engagement is the topic of our times, two interesting posts in today’s instalment of Crackers (click the link for the full list) that take a step back to view the issue from less usual angles.
Beyond Corporate Social Responsibility: a post we might, with hindsight (always an elusive quality) have noticed earlier), where Common Purposes’ Una Farrell reports on listening to a talk by Will Marre, arguing for the advent of Personal Social Responsibility – “where employees are offered a chance to make their own unique contribution to their organisation’s success”. (Although I reckon Una miscounted: apart from ‘our future’ and ‘our bottom lines’, this might also increase engagement and create meaning for employees – I make that three, possibly even four, birds with one stone.)
Recruit for a Cause Not a Role: Gautam Ghosh looks not only at the disengagement that can occur between job offer and actual arrival, but how employer attitudes can shape employee attitudes. Are we offering a contract, or a role? Or, as he puts it, “The vast majority of organizations don’t think about the desire of an individual to make a difference and meaning to others. And unless you can connect with that innately human desire – you will continue to judge a person by their current and future salary levels and they in turn will treat you as a mercenary would.”
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