Even the continuity girl was ready with the puns this week, and the programme hadn’t even started. The remaining up and coming geniuses of British Enterprise were going to raise awareness of British wine, so out came the phrases – corker of an episode, bursting bubbles, fizzing. For pity’s sake people, I’m missing Lewis for this, and that has moments of genuine suspense. And ad breaks. Still, let’s see what sells, eh? The market’s never wrong: tamagotchi, Justin Bieber, Greece …

We start in the Champagne Bar at St Pancras at 6.30am. On the way there in the cab, Ricky is already giving it 110% with the verbals, while Gab and Tom look like they want to kill someone. Possibly Ricky. Lordalan sets the scene by plugging the quality of English Sparkling Wine. In truth, he’s right: it really has won several credible international wine awards. But it’s up against the brand awareness of champagne, and it sorely needs public awareness of its competitive quality. The task is to prepare a website and video as an online ad. Although, perhaps with an unspoken nod to the emergence of technocratic administrations as a solution to crisis, this week’s task will be judged on the basis of the inputs of an industry expert panel. The horse may be dead, but at least they’re not flogging it for once.

I’ve approved of this method of judging in the past, not least because it allows the candidates to receive feedback – albeit partly indirectly – from the task’s client: the element of learning – which should be central to the concept of ‘apprentice’ – is momentarily restored. And the client quite possibly learns something about providing constructive feedback in challenging circumstances. But the actual tasks beg the question as to whether Lordalan is searching for a business partner or a PR trainee, even if they do move us on slightly from scoring people on their ability to punt tat.

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Last Friday’s Independent ran an article with a headline that raised both my hackles and my eyebrows. I speak – and react – as both a foodie and very much a ‘non-Econ’, as anyone who saw my reaction to Thaler and Sunstein’s Nudge may remember. The article’s title? Eat like an economist, dine like a king. Despite having a day off at the time – when you’d imagine I’d respond like a foodie – I responded like a non-Econ. Three assumptions were immediately triggered:

  • They’re talking about dining on expenses, right?
  • Do they mean ‘dine alone’, but they’re too embarrassed to say so?
  • Do they want me to recall that bit in Nudge about a drinks party organised on strict economic principles? Because I don’t …

In the event, the article was really nothing of the sort. It was plugging a book – Tyler Cowen’s An Economist Gets Lunch – that the journalist had chosen to present as applying “an economist’s cold logic to the world of food”. Mr Cowen may be a professor of the dismal science, but he also writes a foodie blog, and reading around the reviews – no, I’ve not bothered with the book – I get the feeling the foodie in him generated the desire for a book that the economist in him has found a way to pitch.

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Something a little different this week. No whiff-whaff or studied loafing in casual attire for starters: we’re back to the 6am call, inexplicably answered by someone fully dressed, and they’re whisked off to Waterloo Station. Sadly, they’re not asked to meet Lord Alan under the clock with the rolled Telegraph, red carnation and half-chewed wasp. Instead, he appears on a huge flatscreen in a basement tunnel, grinning unusually. I’m not sure if it’s meant to be disturbing, but it looks like Sid James appearing in a version of Orwell’s 1984. Perhaps he’s smiling because he could pre-shoot, rather than hanging about at Waterloo at that time of day with this lot. That would be understandable.

Anyway, this time the teams will be picking two urban artists to represent in cutting edge galleries – which turns out to mean Brick Lane again (presumably Whitechapel Gallery wouldn’t play ball) – and attempting to complete a sale to a corporate client, who they will meet to gather information for a brief. It is mere milliseconds before the voiceover, and several of the contestants, start mentioning Banksy. The art gallery-goer in me squirms a little, until I realise that’s the point.

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We are, I’m getting the impression, having a human moment. At least, some of the online commentariat seem to be. Umair Haque – whose Betterness: Economics for Humans was an intriguing read – is pondering the socio-economic reboot most people seem to be muttering about us needing, and directing our thoughts to starting with the purpose. Or, as he put it his Next Big Thing blog post at Harvard Business Review:

I’d bet the farm, the house, and the Apple shares on the following proposition: Our institutions are failing not merely because they’re bankrupting us financially, but because they’re bankrupting us in human terms — that, having become something like Alcatrazes for the human soul, they fail to ignite within us the searing potential for the towering accomplishments necessary to answer today’s titanic challenges.”

This is heady stuff, ripe with the whiff of heavy lifting undertaken in the search for meaning, or ways of creating and unearthing it. Umair is adamant that the first great concern is with what makes us “searingly, painfully, achingly, enduringly, joyously human” – not with enhancing productivity or efficiency. As he argues, we’ve been pretty inventive at those over the centuries – even over the last few years (imagine how bewildering today would look if you stepped directly through a door from, say, 1987) – but it’s a lot less clear-cut as to what we’ve ‘solved’ has been what most needed fixing.

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Although they didn’t create it (for which one cred point has therefore been deducted), The Chartered Institute of Public Relations recently shared 33 Ways To Stay Creative on Facebook. As one or two of you are possibly not on Facebook, here’s a link where you’ll be able to view a copy. As lists go, this one has been about a bit – a way to stay creative in its own right, but I potentially digress. A few digital archeologists have now been on the case, and the original source seems to have been a shorter version – with rather more ‘creative’ use of typography – on the Life on Michigan Avenue Tumblr blog. Maybe less is more?

I might be being grumpy today: it’s not impossible. But doing my own Googling to track down where the idea first took off, I found endless versions where the people posting it were contributing by offering us such shattering insights as “that’s really cool”, or “that’s lovely, I’m gonna blu-tac that in my workspace”. Bless. I appreciate in this age of digitalism, social media and transient, ephemeral communication that cut’n’paste is the new black, dude, but if a list about staying creative generates a lot of people doing a half-arsed Patience Strong/Hallmark greeting card impersonation, isn’t that a little worrying?

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Gwen Teatro reliably writes thoughtful and intelligent posts on her You’re Not the Boss Of Me blog, but one of her most recent set me thinking – both about her topic, and about national cultures. Her ostensible subject – summed up in the title Why Do You Choose Leadership – is certainly one that deserves attention.

As Gwyn points out:

In many organizations, there is this implicit assumption that everyone aspires to be a leader. As a result, leadership roles in these places are ever in danger of being populated by people who privately lack the interest or desire to develop the skill required to lead others effectively.”

As she goes on to point out, many organisations see promotion to leadership as the only route of progress and the desire for it as the only sign of ambition. Leadership has not only become a golden throne, so to speak, but has been elevated to a golden plinth as the end goal of any high performing individual’s career. Employees feel obliged to play along, either as they have no other way of getting their contribution or ability recognised or they see no other means of improving their own situation.

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5pm and the candidates are chillaxing for the cameras, as you do, when the phone rings. The cars will be arriving in 20 minutes to whisk them to what must surely be the spiritual home of The Apprentice: a wholesale warehouse in Essex. Lordalan recites his I Started My First Business In A Van psalm for the congregation. Before handing them their £150 for stock, he points out the warehouse has ‘everything a business needs to turn a profit’. Oddly no-one storms the aisles looking for the strategic plans or the common sense.

Actually, this is a time-honoured Apprentice task. (I’m saying ‘honoured’ but …) Take a punt on the first batch of stock and pick two locations. Restock once you’ve sussed the market, and biggest total sales plus stock in hand wins. It’s all abaht smellin’ wot’s sellin’. (Thank the lord – or perhaps the Lord -we’ve moved on from street food, or someone would have to make a nasty joke about Adam’s nasty little balls.)

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Our blog has crossed paths – or perhaps run in parallel with – Peter Cook of The Academy of Rock/Human Dynamics/Punk Rock HR on several occasions, and happily so. Closer attention on my part to one of his recent blog postings – Let’s pretend we’re married – Getting engaged – was sparked by what some people now seem to call ‘life events’, in that I’ve recently done the latter and am in the middle of planning what is now being referred to at home as The Big Day™.

For me, the pun of ‘engagement’ is so easy and obvious, but I’m not convinced that I believe the parallel between pro-actively participating at work and pro-actively participating at home is a realistic or fair one. I appreciate that the changes we’ve witnessed in modern life might mean we superficially look as if the opening stages – carefully crafting and positioning an online profile that shows you as the ideal candidate, while simultaneously reviewing the profiles of others to try to read between the lines and ponder the curious omissions – are fairly similar.
But even this overlooks inconvenient differences. Some have been more attractive than others, but no future employer has ever caught my eye across a crowded room and made my heart skip a beat. Nor have any suitors requested that I submit my CV to a third-party consultant for vetting and appraisal, or sit a series of psychometric tests. (Although the latter might have meant that one or two cases of terminal incompatibility came to light before the waiter brought the coffees.)

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